If you are always “being appropriate” are you “on brand” but more importantly, are you being yourself?

When I was growing up I was fascinated by everything luxurious.

My Mother always had a collection of magazines that I would pour through, her favourites included Harpers, Vogue, Tattler (which became my ultimate go-to magazine) as well as all of the interiors magazines she could get her hands on.

As a little girl I would look at the pages and dream one day of being able to afford the luxury labels, in particular Prada (still my number one) as well as Gucci, Louis Vuitton (which I’m not so keen on now), D&G, Versace (I used to have a small collection, but now only own some very cool vintage shoes) and I couldn’t wait to get to work to earn the money I needed to purchase said labels.

Fast forward into my working career as a recruiter and I became successful quite quickly.  With this success came money and of course, spending all of my hard-earned cash (and I mean every single penny) on clothes.

I would buy myself luxury items as I believed I deserved them.

During this time, I was “told off” for becoming a snob.  That I shouldn’t really buy those items “because they aren’t you” or that I was trying to be something that I’m not.

So for many years I suffered from a guilt complex.  One partly because I maxed out every single credit card I owned (we’ll talk about this another time) and got into some debt over clothing.  The other partly because I “sort of” believed that there was truth in “I was trying to be something I’m not”.

I have never stopped loving luxury items.  But my life turned out differently.  Out of choice.  I decided to start a business and in doing so, I had to be very conscious about where my money was going.

That said, I have spent the last 2 years being very careful about my wardrobe, ensuring that anything I buy now mixes / matches into what I already have and I get creative every single day with my outfits.  You would be surprised at what you can do with very little.

I’ve learned some incredibly valuable lessons around this too – which I will let you in on one day soon.

And then something hit me like a clobber across the head by my favourite Prada boots.

Why on earth would I deny myself what I want to have in my wardrobe because I’m “being appropriate” to my guilt or to other people’s idea of what is appropriate for me?  In other words, I was thinking I shouldn’t be investing in luxury because people will start to think I’m trying to be something that I’m not.

Here’s the thing.

I LOVE luxury.

And that is a fact.  And actually, I’m going to stop feeling guilty or ashamed about it because THAT IS ME.  It’s part of who I am.  It’s inherent in me that I want to dress well, wear the best, go on luxury holidays (let’s not also forget that I enjoy getting down and dirty too on camping trips) and that it is absolutely 100% appropriate for me or you to do what you want to do, if you are absolutely being yourself and being on brand authentically.

Not only that, it’s really, really important to STOP worrying about what other people think of you.  Being appropriate is important in lots of situations, but being appropriate to your own brand is vital.

So if you love luxury (and you’re not getting into debt buying it) and it’s appropriate for you to be you.  Then please, go ahead!

Be Yourself.  #1 Rule.

Love Susan xxx